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Digital Trust Audit

Does AI recommend your business to buyers?

An AI Visibility Audit puts 25 buyer questions — agreed with you in advance — to seven AI answer surfaces, twice each, on one stated day. It reports who was named, in what order, what reason each system gave, and where you sit, including if you are nowhere. 350 readings, one report, £595 plus VAT.

Seven surfaces, reported separately

  • Google AI Overview
  • Google AI Mode
  • ChatGPT
  • Microsoft Copilot
  • Claude
  • Perplexity
  • Gemini

Google organic search is captured alongside them as a control. It is not one of the seven, because it does not give an answer — it gives a list. Keeping it separate is what makes the comparison meaningful.

Three of those seven are routinely left out by providers selling this reading. Copilot is the one most often missing. Google’s AI Overview and AI Mode are frequently merged into a single “Google” figure, and Gemini is treated as though it were the same thing as Google’s AI answers, which it is not. Each is reported separately here, with its own result, because a combined AI score conceals exactly the differences a business needs to see.

25 questions, agreed with you before we start

You see and approve every question before the capture runs. A reading taken against questions nobody asks measures nothing, and you are the person who knows what your buyers ask.

25 questions × 7 surfaces × 2 runs = 350 readings, all on one stated day, all under the capture conditions in the published standard.

Two runs, because one proves nothing

Answers move between consecutive runs on the same day. Every provider in this market knows it, and most of them still sell a single-run snapshot with screenshots.

Each question is run twice. The report shows the union of both runs and marks which firms appeared in only one. That instability is itself a finding — it means a single citation is noise, and only breadth of corroboration counts.

What the report contains

  1. A share-of-voice cover: how often you were named, across how many of the seven surfaces.

  2. One panel per surface, with its own result rather than a combined score.

  3. Every firm named across all 350 readings, in the order each system gave them, with your business highlighted.

  4. The reason each system gave for naming a firm — the “best suited to” line, which is the most useful thing in the whole exercise and the thing a combined score destroys.

  5. What each system cited as its source, so you can see which pages the answers are actually built from.

  6. The open questions in your market where no supplier is named at all, with an openness score for each.

  7. The capture conditions, stated in full.

Three outcomes, not one

A business can be recommended, merely mentioned, or cited as a source. These are three different results with three different causes, and a single visibility score collapses them into a number that cannot be acted on. The report keeps them apart.

No fix list here either

The same rule applies as to the audit. The report states what the systems said and what they cited. It does not issue a work plan, name a supplier, or take a commission from anyone who does the work.

Results are directional. AI answers vary by location, account, prompt, browsing mode and time. No assessment guarantees placement, and any provider that offers one is selling something they cannot deliver.

What it costs

AI Visibility Audit

£595

+ VAT

25 agreed buyer questions, seven answer surfaces, run twice.

One business, 25 agreed questions, seven surfaces, two runs, one report.

Quarterly re-reading is included in Digital Trust Monitoring → Digital Trust Monitoring

Requesting an AI Visibility Audit

Send an email from your business address to audit@digitaltrustaudit.co.uk and include:

  1. The company’s registered name and its website address.
  2. The name and role of the person who can answer questions about the company’s records.
  3. Confirmation that you are authorised to request an assessment of this business.
  4. Your usual email signature, unchanged.

We reply within one working day with the scope, the fee and what happens next.

Email audit@digitaltrustaudit.co.uk

Questions

Digital Trust AuditVerified from the outside in.

Google AI Overview, Google AI Mode, ChatGPT, Microsoft Copilot, Claude, Perplexity and Gemini. Google organic search is captured as a control and reported separately.

You approve all 25 before the capture runs.

350 — 25 questions across seven surfaces, run twice.

This is a measurement, not an intervention. It tells you where you stand, what each system said and what it cited. Anyone promising placement in an AI answer is promising something no supplier controls.

Quarterly is the sensible cadence for most businesses — often enough to see movement, rarely enough to be worth reading. That is what Digital Trust Monitoring does.

Find out where you actually stand.

25 agreed questions, seven surfaces, two runs, one report.

Request an AI Visibility Audit